9+
years of experience
4
languages (in theory)
6
variations of people pronouncing my name · see below
I’m Sara, spelled ‘Sarah’,
pronounced ‘SAH-rah’
I’m a copywriter at heart; a grammar nerd, linguist and journalist by training; and a content SEO by career choice.
I write content that maximises engagement and business conversions at a time when marketing budgets are lower, sales cycles are slower, expectations on teams to deliver are higher and AI has thrown a spanner in what we’re all doing and believing.
Over the last decade, I’ve worked with B2B SaaS/tech clients — as well as solopreneurs — in Germany, the UK and the US. My current role is as a full-time content and search strategist in the Uberall Growth Marketing team.
I love my tools
The daily go-tos that keep work moving and quality high.
GA4
GOOGLE SEARCH CONSOLE
SCREAMING FROG
AHREFS
CLAUDE PRO
WIX STUDIO
CANVA
PAGESPEED INSIGHTS
GOOGLE SHEETS
GOOGLE SLIDES
GOOGLE DOCS
And regularly work with these too
WEBFLOW
SISTRIX
WORDPRESS
SEMRUSH
SQUARESPACE
ATHENAHQ
HUBSPOT
MANGOOLS
SHOPIFY
KEYWORD PLANNER
FIGMA
TRELLO
HOTJAR
ASANA
CHATGPT
JIRA
GONG
NOTION
More than a
marketer, I swear
Before spinning out a life story or more of my CV, here’s what I do when I leave my screen.
1
Read a book
2
Write some words without AI
(check my Substack)
3
Learn — especially about writing, culture or AI
4
Participate in social communities and events
5
Watch sports (mostly netball)
6
Play netball or padel
7
Run around Hamburg, getting blisters as I go
8
Go for long walks
9
Visit new countries
10
Feel the rare rays of north German sunshine on my vitamin-D-deficient face
Drop me a line or question
Curious about content?
My Substack, You Heard It Here Last, covers my occasional thoughts on content, strategy and the human bits of marketing I like the most.
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