01
Web copy & SEO
WEB COPY & SEO
Brand launch & on-page copy
Worked with the founders during the run-up to their new brand launch — articulating the overall company mission and writing the on-page copy across the marketing site.
OUTCOME
Crisp brand-launch positioning and a homepage that reads as confidently as the product behind it.
WEB COPY & SEO
Product & employer-brand pages
Reworked core product-page copy for a mobile-app monetisation platform — translating dense technical positioning into clear, search-friendly product narratives. Also wrote and optimised company pages for employer brand, designed to increase job applications.
OUTCOME
Stronger keyword coverage on commercial pages, tighter alignment between sales messaging and on-page WEB COPY & SEO DWCIMAGE content, and a measurable lift in qualified job applications via the employer-brand pages.
WEB COPY & SEO
Website launch & SEO foundation
Launched the website end-to-end — recommended site architecture, defined the keyword strategy, wrote metadata and performed the initial technical SEO audit post-launch.
OUTCOME
A clean, search-ready foundation from day one, with a clear content roadmap to build on.
WEB COPY & SEO
Website redesign, SEO copy & local SEO
Led a complete website redesign for a Hamburg-based commercial photography studio targeting international B2B clients — service-page copywriting, on-page SEO and ongoing local SEO (including Google Business Profile management).
OUTCOME
New top-3 organic rankings for primary local-intent keywords and a refreshed local presence driving qualified enquiries.
02
Product-led articles
PRODUCT-LED ARTICLES
AI search & local SEO
Ongoing editorial output covering AI Overviews, generativeengine optimisation, local search, reputation and brand visibility for a global location-marketing platform — written to perform in both classic SERPs and AI answer engines.
OUTCOME
300% increase in website AI-sourced conversions (demo requests, contact forms), 52% increase in organic website conversions, $6.1M+ in closed organic revenue and $1.1M+ in closed AI-sourced revenue.
PRODUCT-LED ARTICLES
Mobile adtech
Long-form pieces on user acquisition, ad monetisation, rewarded engagement and the mobile games economy — written for product, marketing and growth audiences in the mobile adtech space.
OUTCOME
Featured snippets across several head-term queries and a steady drumbeat of organic traffic feeding the sales pipeline.
PRODUCT-LED ARTICLES
Mobility SaaS
Editorial on shared mobility, fleet operations and the future of urban transport — translating SaaS product capabilities into stories that resonate with operators, fleet managers and city planners.
OUTCOME
Pieces re-used by sales as enablement material and cited in industry conversations.
03
Industry articles
INDUSTRY ARTICLES
PR feature for off-page brand authority
Wrote a PR piece for a prominent industry publication to build off-page brand authority and awareness — combining storytelling with concrete statistics to land both with readers and search engines.
OUTCOME
Off-page authority and brand recall in a publication the target audience already reads.
INDUSTRY ARTICLES
Mobile players — can we have your attention please?
Bylined opinion piece for the leading mobile-games industry publication on attention, engagement and what really moves the needle for mobile player acquisition.
OUTCOME
Bylined credibility in a top mobile-games trade publication and ongoing inbound interest from operators.
INDUSTRY ARTICLES
Behind the Scenes with an Awards Judge
Interview-format feature unpacking the European Search Awards judging process from a first-time judge’s perspective — process, fairness, debate and what it’s really like to grade hundreds of campaigns.
OUTCOME
E Published on the Don’t Panic Awards editorial and used as a reference piece for prospective entrants and future judges.
04
Thought leadership
05
Speaking
SPEAKING
How to turn your locations’ presence into performance
Talk on the Kinsta Stage at brightonSEO — unpacking how Location Performance Optimization (LPO) empowers multi-location businesses to drive real impact where it counts: the bottom line. Actionable initiatives that boost visibility, reputation and engagement at every location, each tied directly to measurable outcomes — calls, bookings, in-store visits.
OUTCOME
Delivered to a ~500-strong audience of in-house and agency SEOs; recorded and shared widely across the search community.
Kind words from kind people
“During the run up to our new brand launch, we engaged Sara to help us articulate our overall company mission. It was a joy to work with Sara — she understood the brief, and nailed the execution. I wouldn’t hesitate to recommend her.”
Alex Hill
Co-Founder in e-commerce
“It’s been a real pleasure working with Sara. She’s incredibly organised, responsive and thorough. Her edits are always thoughtful and smart — balancing SEO best practice with our tone of voice perfectly.”
Giulia Turbiglio
Marketing Lead in HR tech
“What really sets Sara apart is her strategic mindset and outstanding organisational skills. She’s not just a content writer or SEO expert — she can own the entire content process end-to-end.”
Barbara Szczesniak
Product Marketing Manager in adtech
“Sara has been extremely helpful and easy to work with during the process of getting my company started and trying to build a brand. All questions were answered quickly and with expertise, and she led me through the process with authority. Our brand is now growing week on week, and I wouldn’t consider using another SEO consultant now.”
Toby Allan
Director in insurance broking
“Sara is a highly experienced and competent content SEO expert who brings positive, fun, and creative energy to the team. She cares about her work, and you can trust her to deliver results that make a real impact.”
Gareth Tait
Employer Branding Specialist in adtech
“I worked with Sara when she was preparing for her first brightonSEO in October 2025. She was highly organised with her presentation prep for her talk, met submission deadlines for the conference ahead of time and kept me updated on progress. I would highly recommend her for conference talks and public speaking opportunities. I’ll be sure to be front row for her next public speaking gig.”
Roisin Skinner
Event MC and Moderator
“Sara is extremely reliable; her approach to work is thorough, systematic, and consistent. And she has this amazing ability to maintain focus on the bigger picture while paying close attention to even the smallest content details.”
Artyom Saldaev
Content Writer in adtech
“She has a talent for creating engaging, high-quality content while refining it to boost search engine visibility. Thanks to her efforts, our shared projects consistently showed great improvements in organic reach and performance.”
Josh Kongmany
Senior Editor
“Sara has been an excellent content partner. She's prompt, efficient, and has done a fantastic job getting content from basic to engaging.”
Ali Anderson
Founder of SEO consultancy
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