I wrote and structured creative, conversion-focused copy for search-optimised product pages, highlighting ICP pain points, key benefits, features and product showcases.
Company: adjoe
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my work
You could Google me ... but I thought I’d make it easier. Here are the published pieces and projects I’ve worked on during my eight years of experience.
Writing product-led adtech content
In addition to working on product and company pages, I owned the content and organic strategy at adjoe. I focused on creating highly relevant, product-specific blog content — and engaged sessions on the blog increased by approximately 2,000% year on year, helping to attract more leads.
Company: adjoe
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Writing adtech content
I wrote a PR piece for a prominent industry publication to build brand authority and awareness, combining storytelling with concrete statistics.
Company: Business of Apps
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Writing product-led mobility tech
I wrote a product-led article for a Mobility-as-a-Service company aimed at educating users and prospects on how the platform works in real-life scenarios. The piece focused on highlighting key features and benefits through practical examples, helping to drive product understanding and user confidence.
Company: Wunder Mobility
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Sharing SEO/content insights
I write when I have something meaningful to share — and this piece was the result of completely rethinking an in-house SEO strategy. Instead of focusing on high-volume keywords, I explore how strategic, low-volume content can drive qualified traffic, improve visibility among your ideal audience and support long-term brand relevance – especially for SaaS and B2B businesses that can’t compete on broad terms alone.
Company: RivalFlow AI
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Sharing SEO/content insights
I wrote this piece after navigating an especially congested SEO roadmap – one packed with competing requests from across a growing marketing team. In the article, I break down how I structure my schedule to manage priorities more effectively, balance strategic with reactive work, and make real progress on long-term goals without burning out. It’s a practical guide for in-house SEOs juggling too much at once, drawn directly from lived experience.
Company: Women in Tech
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Editing thought leadership pieces
I edited this thought leadership article for an HR tech company as part of their B2B content strategy. It’s one of several pieces I’ve worked on for their Expert Edit series, which features practical insights from industry professionals. My role was to ensure the content was clear, consistently edited, engaging and aligned with the brand’s tone of voice.
Company: CharlieHR
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Writing news features
I write occasional news features about life in Germany as an international professional. My articles explore cultural topics and often include interviews to offer practical and personal insights.
Company: Dispatches Europe
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Writing experiential features
I write occasional experiential features about living in Germany as an international. The topics are often cultural and light-hearted, but also actionable and insightful.
Company: BBA
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